Social justice begins with building understanding and community. For Sam Olbekson, Principal of Native American Design at Cuningham Group and Founder of Full Circle Indigenous Planning, community holds a deep relationship to local cultures and traditions. As a member of the White Earth Nation of Ojibwe, Sam brings the perspective of a tribal member who grew up in Native communities, both on and off the reservation. Today, he’s using design to reflect contemporary social values and build for future generations.