AT&T (Long Lines) Building – Featuring Ariel Viera (@arielviera). Image © Kaley Overstreet
In a world that was once so obsessed with architecture that was “for the ‘gram”, the rise of TikTok is creating a shift in how we experience and consume architecture. It’s no small trend either, nearly 950 million TiKTok videos utilize the hashtag #architecture, frequently to describe buildings in various cities or a specific architectural style that the video creator is familiar with. Does this mean that the era of the “instagrammable building” over, and is TikTok the new way to connect across generations and locations to explore the possibilities of architecture?