Store

Dorogawa Onsen is a hot spring village that leads to Mt. Omine, a sacred mountain believed to have been opened by Enno Ozunu about 1,300 years ago. Located at an elevation of approximately 820m, Omine has long flourished as a mountain climbing base for Gyoja (Yamabushi, mountain ascetics) of Shugendo, a sacred mountain worship tradition unique to Japan, and is lined with inns, guest houses, and stores selling Daranisukegan, a famous medicine from Yamato that is considered the origin of Japanese medicines.

Contemporary fashion meets  Hanoi Tradition – In November, Uniqlo launched its most ambitious project in Vietnam, taking over the heritage-listed Hanoi Tourist building in the prime Hoan Kiem Lake area within the Old Quarter of Hanoi. While Uniqlo is a modern retailer, they needed Red to achieve a balance between their contemporary fashion brand, the heritage of the building, and its historic location.

Four years after designing their first-ever flagship store in Shanghai, Neri&Hu again collaborates with Jisifang to create a duo of shops in the Panlong Tiandi development. The two adjacent spaces, one for Jisifang Boutique and the other for its sister brand Woven Moonlight, are each unique, yet share a common dialogue. Jisifang Boutique contains a wooden house, while Woven Moonlight is a concrete dwelling, each is tailored to its distinct brand identities and varying spatial requirements.

We believe a brand’s core identity is created through the values of brand founders. We worked to expand and deepen the meaning of the brand by actualizing the identity that was formerly presented on a product and service level. The brand ‘Workerbee’ communicates with consumers through its product, which is regionally produced honey. And. with their mascot ‘Kerbee,’ the main messages of ‘Save the Bees.’ and ‘Honey makes it better.’ are given life. Kerber, who takes a step into this world with the wings of honeybees, doesn’t exist physically, but as a mascot of the brand, adds vitality to the brand.

“The Shell” is born from a blend of diverse creative approaches, functional necessities, and spatial dynamics. It embodies Highsnobiety’s refined vision as more than just a traditional retail space but a dynamic platform for layered and ever-changing storytelling.

Conveying the brand’s character and narrative and seeking breakthroughs through the use of spatial design language, the full integration of aesthetics and commercial retail functions has been achieved. Sò Studio also echoes ZUCZUG’s philosophy of continuously providing customers with high-quality products and strengthens ZUCZUG’s “equality” and basic concepts of “life and imagination” to present a relaxed and interesting attitude towards life for all the patrons.

We took charge of the first flagship store project of LADOR, a Korean hair product brand. The client wanted a resting place in the space of LADOR where they could comfortably receive hair care. Here we proposed a space filled with architectural devices incorporating LADOR’s brand philosophy, based on a comfortable home of LADOR.

This project is a three-entrance house along the street, located at No. 129-131 Cangqian Road, Cangshan District, Fuzhou. The original building was built by Zheng Zeming, the olive king of Fuzhou in the late Guangxu period(1875–1908) of the Qing Dynasty, the first Fuzhou native to develop a variety of olive products, and known as the “Olive Five”. Thus it is also named “The Olive Five House”.

This design was for a store in Ginza, newly opened by the sweets and cosmetics brand Meet Tree. This brand is managed by a lumber company in Nakatsugawa, Gifu Prefecture.