enclosed within a scene of rustic red terracotta brick, studio RENESA’s latest project is not your ordinary showroom. located in amritsar, punjab, the project marks the client’s first gallery, and they provided the design team with one simple objective – to create a space that instantly feels comfortable and draws people in.
the intersecting galleries
all images © niveditaa gupta
steering away from the traditional showroom approach, studio RENESA sought to contextualize the space as a gallery that provides the consumer with an experience of viewing the products by presenting them in an engaging setting. the resulting design therefore allows the customers to interact with the products through the various pockets created, offering a sense of their inherent quality.
the merging texture experience
spatially, the approach involves a series of adjunctions; tied together by red bricks that set the tone for the brand’s identity. the plan poses a rectangular volume, with arched niches that were created to include natural light into the site. the project experiments with the very idea of space, pushing the boundary of the showroom to act as a gallery where the sculptures and the products become a part of the design.
the exhibition arena
side-stepping the idea of a layout that conforms to its shape, the final concept removes and cuts through the entire space, creating a manoeuvring pattern across the store. simple curves and diagonals are interspersed to create receptacles of display. these different shapes forming the spatial ideology, dissect and resurrect the design, forming a frame for the products.
the concierge curvature
in terms of materiality, the raw concrete texture resonates with the terracotta bricks, forming a transitory space that can be curated like a gallery and showroom. the natural colors and the textural variation found in the scheme forms spaces that can be curated according to their products.
the curving gallery experience
the main focus was to create an indigenous and deconstructed feeling which is in a state of constant change and experimentation, much like a gallery would be. studio RENESA brings the visitor on to the path that forms organically but is also carefully directed by the architect itself. celebrating the prominence of brick materiality in the indian context, the terracotta bricks add value to the contemporary aesthetic.
the concrete monoliths
the overlapping surfaces
the seamless transition of materiality
the architectural branding
the concrete wall renderings
post digital renderings of the initial concept
the exploded axonometric view
project name: the terramater
location: amritsar, punjab, india
design: RENESA architecture design interiors studio
area: 1300 m2 approx.
branding/graphics: minimalistree /akshita jain
photography: niveditaa gupta
clients: mrs.chinky mehra, mr.vneet mehra
renesa architecture design interiors:
sanjay arora – founder| principal architect
sanchit arora – studio head architect| concept design head/sketches/graphics
vandana arora – interior designer| decor head
virender singh- studio technical head
akarsh varma – architect
jagdish bangari – architect / graphics
aayush misra – architect
prarthna misra – architect / graphics
tanushi goyal – architecture intern
navdisha kukreja – interior designer intern
ayushi gupta – architecture intern
anushka arora – architecture intern / text
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: lynne myers | designboom
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