The William will be located in Queensway, Bayswater, across from The Whiteley shopping centre, which Foster + Partners is also redeveloping as part of a wider regeneration of the area.
The six-storey building will have an exterior that is informed by the “natural environment”, real estate investment management firm Mark, which secured planning permission for the project, said. It is named after The Whiteley’s founder William Whiteley.
The William will replace a post-war building and contain 90,000 square feet of office space (8,361 square metres) as well as 21,000 square feet (1,950 square metres) of shops.
In addition, it will contain 32 new homes, 11 of which will be affordable. The ground floor will house a double-height lobby with a swooping, sculptural staircase, which will be designed using organic materials.
This floor will also have 11 retail units, designed to mirror the redeveloped The Whiteley on the other side of the road.
“Bio-diverse” terraces and rooftops will provide greenery that will be visible from the street level.
“The William will be constructed using cross-laminated timber, a highly sustainable method of construction, making it one of London’s largest timber developments in the works,” Mark said.
According to the management firm, The William will achieve a BREEAM Outstanding rating and be operationally net-zero carbon once completed.
It will be built using natural and responsibly sourced materials.
Work will begin on The William in 2023 with the building set to be complete in 2026, while the redevelopment of The Whiteley will complete in 2024.
When complete, The Whiteley will house 139 residences and twenty new shops, restaurants and cafes as well as Six Sense Hotel. It will also have a cinema and a large-scale gym.
The overall Queensway generation project is set to be completed in 2025 and will deliver seven new buildings in the area.
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