Prada FW2023 Menswear Show. Image © Agostino Osio and Alberto Moncada, courtesy OMA and Prada
For the Prada Fall Winter 2023 menswear show, AMO, OMA‘s research and design branch, has conceived a scenography that transforms the Deposito hall at Fondazione Prada while the audience is attending the show. As part of the show, the ceiling rises slowly, revealing imposing chandeliers that slowly illuminate the space and expose the industrial materiality of the hall. It then withdraws again to its initial position, creating a seamless transition between a dark-low ceiling room to a monumental space and back again.