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This article was originally published on Common Edge.
The sitcom Seinfeld didn’t last into the 21st century. But in the popular culture universe, the show is immortal, generating an endless stream of GIFs, memes, video clips, websites, and more. And, of course, every minute of its nine-season life has been rerun on one or more channels since the series ended in 1998.
Why does it remain so popular? “A show about nothing” was really 180 22-minute mini-plays on our most mundane realities. Its common theme, as epitomized by the final episode, was the comic self-absorption of the show’s four main characters.